After launching Kantar Marketplace in 2020, Kantar has announced that it will offer creative and media effectiveness solutions in India through the former's capabilities.
Kantar Marketplace aims to provide clients with research and validation at speed. Kantar has launched Link Now and Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively. This aims to help clients maximise returns on digital campaign investment.
Soumya Mohanty, MD - client and quantitative, India, insights division - Kantar, said, “Marketing spends are shifting online and so is the need to get a better assessment of ROI and creative impact, beyond the standard engagement metrics. In this 'always on' digital world where content is getting generated continuously, we need a holistic understanding of the interplay of story, context, placement, format and channel. Kantar offers a synergistic suite of creative and media solutions, now available on Kantar Marketplace, which gives you insights at speed but also with the precision that the Kantar frameworks offer.”