Campaign India Team
Jul 23, 2018

Kalyan Jewellers withdraws film featuring Amitabh and daughter Shweta that hurt sentiments of bankers

The film was conceptualised by L&K Saatchi & Saatchi

Kalyan Jewellers withdraws film featuring Amitabh and daughter Shweta that hurt sentiments of bankers
Earlier this month Kalyan Jewellers had rolled out a film featuring Amitabh Bachchan and his daughter Shweta Bachchan-Nanda.
 
Conceptualised by L&K Saatchi & Saatchi the film featured the duo visiting a government bank regarding Amitabh's pension. Officials in the bank show little interest and push him towards other executives. He finally gets to meet the bank manager. He looks at the pass book and informs the duo that the pension has been credited to the account. That's when Shweta informs him that the problem is that the pension was credited twice to the account. The manager tells him to 'party' with the amount, but Amitabh wants to rightfully get it returned.
 
The film has been taken down by Kalyan Jewellers. 
 
Ramesh Kalyanaraman, executive director - marketing, Kalyan Jewellers, said, "We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended. We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large. Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country. We sincerely regret the in inadvertent hurt caused and withdraw the advertisement from all media with immediate effect."
 

 
Source:
Campaign India

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