Kaizzen has announced its expansion into the Middle East and North Africa. The agency has set up an office in Dubai to cater to the region.
Dipankar Zalpuri has joined the agency as president. Zaipuri was working independently as the founder of YouMe&We, a Dubai-based agency that handled digital marketing, content, PR and events.
Vineet Handa, founder and CEO, Kaizzen, said, "We are thrilled to embark on this new journey as we extend our footprint into the MENA market. The Middle East and North Africa region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to MENA and GCC region, which makes this a strategic decision to expand Kaizzen’s global ambitions. With our expertise in crafting compelling narratives and our commitment to delivering tangible results, we look forward to helping businesses in the region connect with their audiences in meaningful ways."
Nikhil Pavithran, group president, Kaizzen, added, “Our goal is to not only provide clients with world-class communication strategies but also to become an integral part of the region's business landscape. With the support of our talented team and our commitment to innovation, I am confident that we will create impactful and transformative campaigns for our clients."
Zalpuri said, " I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate. This confidence comes from the backing of passionate hard-work and exceptional dedication to deliver successful client campaigns that is encoded in the DNA of this remarkable organization, right from the top. With the support of a vastly talented team, we will take forward the Kaizzen narrative of boosting businesses by creating appealing brand stories through comprehensive 360-degree communication strategies. Well, the way to get started is quit talking and begin doing.”
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