Kaizzen has announced the appointment of Rakschit Bhardwaj as head - digital. He will lead the digital offerings at the agency and help new and existing clients transform their digital processes.
Bharadwaj joins from Gutenberg where he was head - marketing.
Vineet Handa, CEO, Kaizzen, said, "We are happy to have someone of Rakschit's caliber joining us. His rich experience in handling digital and creative services for leading brands will help strengthen our services and team. For Kaizzen, digital is a sunrise market, and we see this as a great opportunity to provide best in class services. I am confident that Rakschit, with his experience and expertise, will help us to take Kaizzen's ambitions forward."
Bharadwaj added, "I am excited to join Kaizzen, a fast growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the international market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India."
In a career spanning 18 years he has also worked with Rediffusion, DDB Mudra, McCann, Havas Media, TUI, and Select Group.