Kaizad Pardiwalla, former COO, The 120 Media Collective and founder of KPC, has joined hands with Harshad Hardikar, ex-chief marketing officer, Puranik Builders, to launch Spring Brand Solutions.
Spring Brand Solutions is aimed at start-ups and small and medium enterprises (SMEs), offering brand strategy, creative content, performance marketing systems, with a special focus on digital solutions. The agency offers models like 'responsive creative' that updates creative content based on audience interactions.
Pardiwalla said, "We want to set our clients up for success by delivering strong RoI and positive business impact using a combination of data analytics, technology and creativity along with tailored go-to-market strategies across all digital channels."
Hardikar added, "We know each other for many years and both of us believe in doing right things in the right way. We think it's important in today's world of extreme customisation that data points across mediums work hand-in-hand to create differentiated creative solutions and that's exactly what we will aim for. We know this approach will deliver big results for our clients and that gives us the confidence to accept remuneration based on results.”
The founders claim that Spring will take up only a limited number of projects at a time so that they can be personally and directly involved at every stage with clients.