Campaign India Team
Feb 06, 2013

Jyothy Laboratories to consolidate media duties with DDB MudraMax from March

DDB MudraMax currently handles media planning, while BPN is responsible for buying

Jyothy Laboratories to consolidate media duties with DDB MudraMax from March

DDB MudraMax, which currently handles media planning for Jyothy Laboratories Limited (JLL), has been given the additional mandate of media buying effective March 2013. Media buying for JLL, the owner of brands like Ujala, Margo, Henko, Pril and Fa, is currently handled by BPN (IPG Media Brands Network).

On the decision to consolidate its business with one agency, Raghunandan, CEO, JLL, said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end-to-end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”

NP Sathyamurthy, president, DDB MudraMax, added, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be their partners in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”

Pratap Bose, COO, DDB Mudra Group, said, "My brief to the team is simple – deliver and demonstrate, once again, that we are a formidable force to reckon with. All the stake holders will benefit from this consolidation, I am confident.”

Source:
Campaign India

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