JWT India has won the creative duties for apparel brand Louis Philippe from Madura Garments & Lifestyle (MFL), following a multi-agency pitch. The incumbent on the brand was Contract Bengaluru.
The agency’s Bengaluru office, which will handle Louis Philippe, has been handling Van Heusen from the Madura stable (and sub-brands Van Heusen for Women and club wear offering V.), for over a decade.
"This win deepens our relationship with one of our most admired clients and is testimony to the confidence they have in JWT. We are very proud of this win", said Colvyn Harris, CEO, JWT India.
"The business was awarded to JWT based on a strong strategic recommendation and a sharp point of view on positioning the brand in the competitive premium branded apparel market," the statement added.
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