JWT has won the creative business of ING Vysya Bank following a multi-agency pitch. The account size is estimated to be about Rs 20 crore. ING Vysya, which currently has a strong presence in south India, is looking to expand to northern and western regions. JWT will work with the brand to improve its brand presence and visibility throughout the country. The initial campaign will span across TV, print, outdoor and online.
Rajesh Gangwani, senior vice president, JWT, said, "Joining the pitch so late, the team had to be incredibly focused. We were able to form a cohesive strategy around a big idea."
