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Apr 24, 2008
JWT wins ING Vysya creative biz
JWT has won the creative business of ING Vysya Bank following a multi-agency pitch. The account size is estimated to be about Rs 20 crore. ING Vysya, which currently has a strong presence in south India, is looking to expand to northern and western regions. JWT will work with the brand to improve its brand presence and visibility throughout the country. The initial campaign will span across TV, print, outdoor and online.
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