J Walter Thompson (JWT) has yet again retained the creative duties of Pizza Hut following a multi-agency pitch that saw participation from BBDO, O&M and Saatchi & Saatchi. The account, estimated to be worth Rs 15 crore, has been with JWT for the last 14 years.
“Our understanding of the business and our strategic solution to the brand problem won us the day,” said Rohit Ohri, managing partner, JWT.
The campaign brief for JWT is to redefine Pizza Hut dining experience and launch PHD (Pizza Hut Delivery). The campaign is expected to break by year-end.