Campaign India Team
Oct 28, 2009

JWT retains Pizza Hut

J Walter Thompson (JWT) has yet again retained the creative duties of Pizza Hut following a multi-agency pitch that saw participation from BBDO, O&M and Saatchi & Saatchi. The account, estimated to be worth Rs 15 crore, has been with JWT for the last 14 years. “Our understanding of the business and our strategic solution to the brand problem won us the day,” said Rohit Ohri, managing partner, JWT.

JWT retains Pizza Hut

J Walter Thompson (JWT) has yet again retained the creative duties of Pizza Hut following a multi-agency pitch that saw participation from BBDO, O&M and Saatchi & Saatchi. The account, estimated to be worth Rs 15 crore, has been with JWT for the last 14 years.
 

“Our understanding of the business and our strategic solution to the brand problem won us the day,” said Rohit Ohri, managing partner, JWT.


The campaign brief for JWT is to redefine Pizza Hut dining experience and launch PHD (Pizza Hut Delivery). The campaign is expected to break by year-end.
 

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

13 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

14 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

18 hours ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.