J. Walter Thompson Company has announced the launch of Mirum, a new global company consisting of 11 digital agencies spanning 17 countries and 40 offices.
Dan Khabie, former CEO of Digitaria, will take the helm as Mirum Global and North America CEO. Khabie will report to J. Walter Thompson Company’s global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast in the USA.
Mirum is a new company built by bringing together regional companies that have an understanding of local market needs.
Martinez said, "The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson Company’s many assets and capabilities in order to drive business transformation,” stated Martinez, adding, “Mirum is poised to deliver both the technology and creative solutions that global brands demand."
Stefano Zunino, head of digital worldwide, J. Walter Thompson, and chairman, Mirum, said, "Dan’s natural entrepreneurial instincts and passion will foster Mirum's startup mentality as he drives growth forward across our global network."
Khabie added, "I am extremely honoured to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world. Over the last year we have worked hard as a leadership team to integrate all of these agencies together under one common vision and operational structure while keeping the entrepreneurial spirit in each region. We have become a borderless agency with a collaborative, passionate culture, and it has already led us to win global clients that will be announced on a later date."
Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France).
Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing