JWT Mumbai has won a Gold and a Bronze at the AME (Asian Marketing Effectiveness) awards held in Hong Kong on Tuesday night. The agency won an award each for Lux and Teach India. MediaCom has won a silver for Gillette, Bates 141 India has won a silver for Virgin Mobile while O&M won a bronze for Cadbury India.
JWT Mumbai won a gold in the category 'Most Effective use of PR' for Hindustan Unilever’s Lux Temptation. The agency also won a bronze in the category ‘Most innovative use of Direct Marketing' for Teach India.
Bates 141 India won a silver for ‘Best Insights/Strategic Thinking’ for Virgin Mobile –‘Building a youth brand in a youth country.’ MediaCom won a silver for 'Best Ideas' for P&G’s Gillette Mach3 India: 'To shave or not'. Ogilvy won a bronze for ‘Best sustained success’ for Cadbury India- ‘How a British Icon became an integral and unalienable part of Indian celebrations.’
The Advertising Marketing Effectiveness awards, organised by Media magazine, aims to acknowledge the role of innovative strategy and creative craftsmenship in achieving effectiveness. Campaign India is a sister title to Media in Hong Kong and both the titles are owned by Haymarket Media.
Picture caption: JWT's Sushobhan Mukherjee, VP & Strategic planning director receives the award from Christopher Graves, president and CEO, Asia Pacific Ogilvy Public Relations.