Cannes Lions has announced the jury for the Young Lions Media competition, which will judge the work of 20 teams of young creative talent from around the world. The jury consists of Scott Neslund, president, CEO, North America - MindShare, Richard Beaven, CEO, Worldwide - Initiative New York, Luis Mergulhão, CEO, Portugal - Omnicom Media Group and Susannah Outfin, President - Carat Group.
The Young Lions Media Competition will look at rewarding the brightest professional minds who can demonstrate their strategic thinking and innovative approach towards solving an important marketing challenge to drive critical business success.
A charity or non-profit organisation, whose identity will remain secret until the competition, will present the brief onsite. This briefing will detail the challenge, including suggestions as to the target audience. Each team will be required to generate the necessary insight to develop an innovative media/contact strategy, delivered within the set budget of US$1,000,000. The strategic idea must be demonstrated clearly across the selected media channels and the winning team will be the one that creates the most compelling communications strategy to the marketing
The winning team will be awarded a Gold medal, which will be presented at the Media, Outdoor and Radio Lions awards ceremony on Wednesday 18 June. India will be represented at the Young Lions Media competition by Media Direction's Tanika Jalan and Rashi Goel.