Campaign India Team
May 06, 2008

Jump Games, Zapak tie-up with cricketer Ishant Sharma

Jump Games and Zapak Digital Entertainment, gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma. As part of the deal, Zapak.com will be creating and hosting an online game based around the cricketer and Jump Games will be creating a mobile game based on him. The mobile gane is called 'Cricket Fever' and the online game is 'Power Bowler'.

Jump Games, Zapak tie-up with cricketer Ishant Sharma

Jump Games and Zapak Digital Entertainment, gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma. As part of the deal, Zapak.com will be creating and hosting an online game based around the cricketer and Jump Games will be creating a mobile game based on him. The mobile gane is called 'Cricket Fever' and the online game is 'Power Bowler'.


Rajesh Sawhney, president, Reliance Entertainment, said, “We believe that Cricket is not just a sport but a religion in India and we at Reliance Entertainment are all set to capitalize on the huge opportunity this game presents. Gaming is a new industry in India and we believe that Cricket can play a significant catalyst to give the industry the right kind of growth impetus.”


“Today we have created both an Online and a Mobile game around Ishant Sharma, these are the first of their kind bowling only cricket games and are sure to be a hit with all cricketing fans in India,” he added. 
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

1 hour ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.

19 hours ago

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

22 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.