JSW extends partnership with IOA as sports performance and lifestyle partner

The JSW Group has extended its existing partnership with the Indian Olympic Association (IOA). The

 

JSW Group's active-wear brand launched last month, JSW Inspire, will be the IOA's sports performance and lifestyle partner. The partnership will run through the next cycle of Commonwealth, Asian and Olympic Games. 

 

With this, team India’s contingents at the 2022 Commonwealth Games in Birmingham, the 2022 Asian Games scheduled to be held in Hangzhou next year and the 2024 Olympic Games in Paris will be kitted in JSW Inspire apparel.

 

The JSW Group had previously sponsored the Indian contingent for the Tokyo 2020 Olympic Games.

 Parth Jindal, MD, JSW Cement and JSW Paints, said, "At JSW, we have made it our life’s mission to leave no stone unturned till India is among the top-five nations at the Olympic Games when it comes to the medal tally. We founded the Inspire Institute of Sport so that we could create champions who stand on podiums while our national anthem plays over and over." 

He added, "Sakshi Malik at Rio 2016, and Neeraj Chopra and Bajrang Punia at Tokyo 2020 are just the start. We are driven by the idea of establishing India as a sporting superpower on the world stage, and every effort from us is a big push in that direction."

 

Rajeev Mehta, secretary general, Indian Olympic Association, said, “The JSW Group has been a major supporter of Olympic sports in India through their various initiatives, and we are excited to see them continue and build upon their partnership with the IOA over the next few years. Team India is taking great strides on the global sports stage and it is only fitting that our athletes wear a high-quality Indian brand while representing the nation globally. I would extend my gratitude to Parth and the JSW Group for their continued support to the Indian Olympic Movement.”