L&K Saatchi & Saatchi has won JSPL's integrated creative mandate.
The agency will be responsible for the brand's communication and digital creative duties. In addition, it will look after the brand's resurgence of communication endeavours from this year.
The account was won following a multi-agency pitch.
Harssha Shetty, CMO, JSPL said, "JSPL’s resolve to maintain market leadership in value and volume, and set new standards, continues to be the core drivers of our business. It is extremely important we work with an agency partner which shares these values and provides the strategic thinking combined with pragmatic creative solutions. With L&K Saatchi & Saatchi, we aim to differentiate and create a distinctive brand in this highly crowded marketplace.”
Paritosh Srivastava, managing director, L&K Saatchi & Saatchi, added, "We are privileged to partner with an illustrious conglomerate like Jindal Steel and Power in the next phase of their growth. It’s an exciting category with a fair bit of action, we are fortunate to be backed by a superior product portfolio and a very ambitious vision at JSPL. Our vision is to help the brand realise it’s true potential business, to achieve leadership in volume and value.”