Joy Mohanty to head Lowe's creative in North, East

Lowe Lintas has announced the appointment of Joy Mohanty as regional president – North and East.

 

He will lead the creative function for the Delhi and Kolkata offices, reporting to CCO Arun Iyer.

 

Mohanty moves from Publicis Capital where he was NCD, after 11 years.

 

Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these two offices of Lowe Lintas.”

 

On his new role, Mohanty added, “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

 

In a career spanning 23 years, he has also worked with Contract Advertising, Enterprise Nexus and Leo Burnett.