JioStar has announced the latest edition of its predict-and-win contest Jeeto Dhan Dhana Dhan (JDDD), presented by global travel app Skyscanner, for South Africa’s tour of India. The free-to-play contest on JioHotstar allows viewers to make real-time predictions and answer trivia during live matches, with the newest edition offering a private jet voyage as its headline prize. A promo featuring Navjot Singh Sidhu introduces the reward while positioning the contest as an inclusive experience in which any viewer can win. JDDD will run on every match day of India’s ODI and T20I series against the Proteas.
Since launch, Jeeto Dhan Dhana Dhan has generated strong engagement, recording over 4 billion plays and attracting more than 150 million unique users to the platform’s ‘Jeeto’ tab. This edition invites participants to keep their mobile devices in portrait mode while viewing the match. A question appears before every over with four options, and one winner from the series will receive the private jet trip. Additional rewards include travel vouchers worth INR 10,000 from a leading online travel agency, as well as discount coupons and vouchers from technology and lifestyle brands.
Navjot Singh Sidhu said, “Gamification is changing the way fans are experiencing live sports. Jeeto Dhan Dhana Dhan has created a second-screen engagement where everyone has a place to immerse themselves, irrespective of whether they are fans of the game or not. This is not just a prize that possibly will fulfil someone’s dream but represents how JioStar is reinventing sport viewing for everyone.”
JioStar has previously offered prizes ranging from cars and motorcycles to gold vouchers and lifestyle rewards through JDDD. With rising user participation and expanding prize categories, the platform continues to position itself as a leading gamification destination for sports viewers in India.
