NBCUniversal (NBCU) and JioCinema have entered into a multi-year partnership.
Through this, JioCinema's premium users (subscription video on demand) will have access to NBCU's films and TV series in India.
NBCU’s programming will be available starting next month.
According to a statement from Viacom18, this partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand (a subsidiary of NBCUniversal).
NBCUniversal's programming line-up includes Young Rock, The Lazarus Project, The Lovers, and Bel-Air among others.
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