Campaign India Team
Oct 07, 2009

Jeffrey Crasto quits MPG

Jeffrey Crasto, president and chief buying officer, MPG India has put in his papers.

Jeffrey Crasto quits MPG

Jeffrey Crasto, president and chief buying officer, MPG India has put in his papers.

Confirming the development, Crasto told Campaign India, "I see no future for myself in the media industry. The current media business model will not last for too long. With all the global pitches going on, the clients will soon expect agencies to guarantee CPRP deliveries, failing which there will be a penalty. Given the razor thin margins we work on, such a move would make it almost impossible for media agencies to grow. I have decided to stay away from the media part of the business and will soon set up a media consultancy starting with three big clients."

Crasto had joined MPG in 2000 as MPG’s media director. He was moved up the ladder to  the position of MPG’s president in 2004. Prior to this he was with Contract Advertising where he spent close to nine years.
 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Images from the IndIAA Awards 2021

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each

6 hours ago

Subhash Kamath re-elected as ASCI's chairman

NS Rajan to continue as vice chairman