Jean-Marie Dru, Chairman of TBWA Worldwide, will preside over the inaugural Creative Effectiveness LionsJury at the 2011 Cannes Lions Festival.
“We believe that the new Cannes Creative Effectiveness category, which will ascertain a direct
connection between creativity and effectiveness, will become one of the most important awards to
win in the industry, especially in the eyes of the client. In Jean-Marie we have a hugely respected
individual, and I can think of no better person to take the helm of the inaugural jury and doubtless
set the standard for future years, ” said Philip Thomas, CEO of Cannes Lions.
Commenting on his appointment Jean-Marie said, "A brand changing idea is only as big as the
success it creates. Historically the biggest creative ideas have also been the hardest working and by
nature effective. I am pleased to preside over the inaugural Creative Effectiveness Lions Jury at
Cannes. We've always known the connection between effectiveness and creativity and we now have
the opportunity to show the world the work we create has tangible impact on our clients business."