Campaign India Team
Jan 11, 2022

Jayant Kshirsagar joins CleverTap as SVP - marketing

Moves from MarketsandMarkets

Jayant Kshirsagar joins CleverTap as SVP - marketing
CleverTap has announced the appointment of Jayant Kshirsagar as its senior vice president - marketing. Kshirsagar has also joined the company’s leadership team. 
 
He moves from MarketsandMarkets, where he was head of marketing.
 
Kshirsagar said, “Consumers today show a clear preference for mobile-first consumption. It’s how they research products, shop and manage every aspect of their daily lives. Consequently, every brand must become mobile-first if they want to remain relevant to the consumer. What’s more, brands face unprecedented pressure to increase user retention, engagement and lifetime value. I look forward to helping CleverTap plan and execute holistic strategies that drive customer connection and grow transactions through valuable and contextual marketing and communications.”
 
Vikrant Chowdhary, chief growth officer, CleverTap, said, “We are delighted to have Jayant join our leadership team and direct the marketing function towards building a robust growth engine for CleverTap. His vast expertise in building communities at scale and increasing market consideration will be pivotal to our growth plans globally.”
 
In a career spanning 25 years he has had stints with SAP, Intuit, Wipro and AT&T (Idea Cellular).
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.