CleverTap has announced the appointment of Jayant Kshirsagar as its senior vice president - marketing. Kshirsagar has also joined the company’s leadership team.
He moves from MarketsandMarkets, where he was head of marketing.
Kshirsagar said, “Consumers today show a clear preference for mobile-first consumption. It’s how they research products, shop and manage every aspect of their daily lives. Consequently, every brand must become mobile-first if they want to remain relevant to the consumer. What’s more, brands face unprecedented pressure to increase user retention, engagement and lifetime value. I look forward to helping CleverTap plan and execute holistic strategies that drive customer connection and grow transactions through valuable and contextual marketing and communications.”
Vikrant Chowdhary, chief growth officer, CleverTap, said, “We are delighted to have Jayant join our leadership team and direct the marketing function towards building a robust growth engine for CleverTap. His vast expertise in building communities at scale and increasing market consideration will be pivotal to our growth plans globally.”
In a career spanning 25 years he has had stints with SAP, Intuit, Wipro and AT&T (Idea Cellular).
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Account won without a multi-agency pitch
Was managing partner, Ogilvy Mumbai