James Varghese launches OTS Communications after OAP mediatech exit

Veteran media professional James Varghese has announced the launch of OTS Communications (I) Pvt Ltd, a full-service media agency offering integrated solutions across out-of-home, BTL activations, retail signage and ATL media. The move follows his exit from OAP Mediatech, where he spent 19 years.

With over 33 years of experience in media and advertising, Varghese has worked across strategy, planning and execution. During his tenure at OAP, he played a key role in building client relationships and leading media initiatives across multiple categories.

Announcing the launch, Varghese said his decision was shaped by years of hands-on experience across platforms. “Over the years, I have had the opportunity to lead campaigns across platforms and categories. These experiences reinforced my belief that effective media outcomes come from strategic clarity, execution rigour, and ownership.”

OTS Communications has been positioned as an agile organisation designed to maintain close senior-level involvement across mandates. The agency aims to balance strategy with disciplined execution, focusing on accountability and measurable outcomes rather than scale alone.

Abhijit Sengupta, CEO and director, OAP Mediatech, acknowledged Varghese’s contribution to the company, noting his role in shaping its culture and client approach. He said Varghese’s leadership and people-first mindset had left a lasting imprint on the organisation.

The transition marks the close of a significant chapter in Varghese’s career, particularly his long association with OAP. The launch of OTS Communications represents a shift towards entrepreneurship, built on relationships and operational experience developed over three decades.

The launch reflects a broader trend of senior industry leaders setting up focused, independent agencies that prioritise involvement and flexibility. OTS Communications is positioned to work closely with clients across the campaign lifecycle, from planning through execution.