Jaideep Ahlawat fronts new collaboration for KFC Chicken Krisper Meal

KFC has released a new collaboration film featuring Jaideep Ahlawat to promote the Chicken Krisper Meal, which is priced at INR 99 in select markets. The film draws on Ahlawat’s well-known straight-faced persona and uses this characteristic device to emphasise the meal’s value proposition. The narrative shows the actor remaining composed in a series of exaggerated cinematic and everyday scenarios, only to visibly react when he sees the Chicken Krisper Meal.

The video opens with Ahlawat addressing viewers and introducing what he calls a lesson in maintaining a straight face. He says, “How to be an unbothered baddie like me,” before moving through situations designed to demonstrate his ability to stay expressionless. In one scene, he is positioned as a villain in a film and continues to show no reaction. In another sequence that resembles an interrogation set-up, he maintains an unflinching expression, with only a hint of implied threat in his eyes. He remains equally unmoved when a director prompts him with “Thoda cool sa dance hojaye?”, reinforcing the premise that nothing appears capable of breaking his composure.

The creative pivot arrives when Ahlawat sees the KFC Chicken Krisper Meal. At this point the storyline shifts, showing him finally smiling and enjoying the meal. The Chicken Krisper is presented with peri peri chicken strips accompanied by a creamy and tangy sauce, lettuce and a soft sesame bun. The meal is paired with golden fries and a chilled Pepsi. The video uses this moment to highlight the blend of flavour, format and affordability that the brand intends to foreground.

The collaboration places emphasis not only on the product but also on the positioning of the Chicken Krisper Meal as a value-driven entry product within KFC’s menu. By associating the offering with Ahlawat’s understated humour and recognisable screen presence, KFC aims to bring renewed attention to an item that is structured to appeal to price-conscious consumers while retaining the brand’s flavour-led proposition.

The Chicken Krisper Meal is priced at INR 99 across Maharashtra, excluding Mumbai, as well as in Chandigarh Tricity and selected cities in Haryana and Uttar Pradesh. It is available for dine-in and takeaway. KFC is also encouraging customers to use the KFC app to pre-order their meal while dining in, a feature that allows guests to minimise waiting time and receive their order more efficiently.

For audiences within the advertising, media and marketing sectors, the collaboration illustrates how brands continue to integrate recognisable personalities not merely for star presence but to anchor a specific product narrative. In this instance, the articulation of value, simplicity and familiarity is tied to Ahlawat’s performance style, making the communication aligned with both regional pricing strategies and KFC’s broader objective of reinforcing appeal among younger and budget-minded diners. The film underscores the continued role of personality-led creatives in conveying functional product messages while maintaining a light, situational tone that remains platform-friendly across digital channels.