Jabong.com has partnered with Talenthouse India, a Reliance Entertainment division, to launch an initiative called ‘Scream of Joy Videos’. Through this, the e-commerce player is inviting 'fashion conscious shoppers' to shoot a video for Jabong.com.
The brand claims that the strategy behind the crowdsourcing campaign was to launch an online campaign in the competitive online shopping category.
WATCH one TVC here
Manu Jain, co-founder, Jabong.com, said, “Crowdsourcing videos on Talenthouse enable us to directly connect with a large base of audience online and offline. Our scream campaign has been one of our most successful campaigns and therefore, we found perfect fit to extend our TVC campaign thought for our audience to submit their own renditions. The objective is to tap into a shopaholic’s excitement which we aim to take to the next level of engagement.”
Arun Mehra, CEO, Talenthouse added, “Brands today can and should use external ideas and share rewards with their audience to stay connected with their target customers. Jabong.com TVC campaign has a very interesting concept of ‘shopaholism’ which we at Talenthouse India are very excited to throw open to our artist community for interesting and funny videos. We are expecting some great entries that would creatively shock us all.”
The last date for sending entries is 31 July 2013. One winner will receive 1.5 lakh, and two runner ups will receive Rs 50,000 each. More details are at: http://www.talenthouse.com/
Also in the online space, restaurants site Zomato.com had crowdsourced its TV campaign last year.