Campaign India Team
Mar 16, 2018

J. Walter Thompson bags Reebok's creative mandate

The agency won the account post a multi-agency pitch

J. Walter Thompson bags Reebok's creative mandate
J Walter Thompson has bagged the creative mandate for Reebok post a multi-agency pitch.
 
The agency's Delhi office will handle the business. 
 
Reebok's last campaign conceptualised by McCann Worldgroup encouraged women be #FitToFight and take on the stereotype that girls don't fight.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Warc Rankings: India dominates creativity, effectiveness rankings
Premium
2 hours ago

Warc Rankings: India dominates creativity, ...

FCB Ulka's 'No Sindoor Khela' tops campaigns for creativity while The Womb's 'Let's make viral products instead' is top of the effectiveness list

Premium
JWT Mindset chairperson emeritus resigns, alleges misdemeanour by the majority stakeholders
Premium
16 hours ago

JWT Mindset chairperson emeritus resigns, alleges ...

Santha John also gives up her minority stake and questions the handling of the agency since 2017

Premium
Affle ropes in Resultrix co-founder Gulrez Alam
Premium
19 hours ago

Affle ropes in Resultrix co-founder Gulrez Alam

Prior to this, Alam's entrepreneurial stint was in the fintech domain where he founded an algorithmic trading company

Premium
Mullen Lintas wins Ruosh's creative mandate
Premium
20 hours ago

Mullen Lintas wins Ruosh's creative mandate

Account won post a multi-agency pitch