Advertising
Campaign India Team
Mar 16, 2018

J. Walter Thompson bags Reebok's creative mandate

The agency won the account post a multi-agency pitch

J. Walter Thompson bags Reebok's creative mandate
J Walter Thompson has bagged the creative mandate for Reebok post a multi-agency pitch.
 
The agency's Delhi office will handle the business. 
 
Reebok's last campaign conceptualised by McCann Worldgroup encouraged women be #FitToFight and take on the stereotype that girls don't fight.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Eight unveils Vertical TV, a micro-drama OTT for mobile users

10 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Related Articles

Rapid fire with Sambit Mohanty
Advertising
Dec 27, 2023
Campaign India Team

Rapid fire with Sambit Mohanty

24 hours with…Sambit Mohanty
Advertising
Mar 21, 2023
Campaign India Team

24 hours with…Sambit Mohanty

McCann Worldgroup India elevates Abhinav Tripathi, Amitesh Rao, Sambit Mohanty and Souvik Dutta
Advertising
Apr 14, 2023
Campaign India Team

McCann Worldgroup India elevates Abhinav Tripathi, ...

Year-ender 2022: Traditional agencies have what it takes to deliver experiential/digital ideas better than specialist - Sambit Mohanty
Advertising
Dec 02, 2022
Campaign India Team

Year-ender 2022: Traditional agencies have what it ...

Just Published

Amazon’s Andy Jassy is Cannes Lions’ 2025 Media Person of the Year
Advertising
40 minutes ago
Vinita Bhatia

Amazon’s Andy Jassy is Cannes Lions’ 2025 Media ...

Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric Schmidt, Meta founder Mark Zuckerberg, and Microsoft CEO Steve Ballmer.

Cannes Lions 2025: India's winners
Awards
3 hours ago
Campaign India Team

Cannes Lions 2025: India's winners

India kick-started its Lions journey on the opening day of the International Festival of Creativity, bagging seven awards across the ‘Outdoor’, ‘Health & Wellness’ and ‘Pharma’ categories.

Campaign roundup: Week of 16 June
Advertising
4 hours ago
Campaign India Team

Campaign roundup: Week of 16 June

The latest ad films and campaigns from brands like The Good Bowl, Mars Wrigley India, Rumi, and more, in our weekly roundup.

Meta elevates Arun Srinivas to India MD
Media
6 hours ago
Campaign India Team

Meta elevates Arun Srinivas to India MD

Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.