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It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.
The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.