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Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that digital innovation offers new marketing opportunities.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, and many more.
The latest ad films and campaigns from brands including Axis Bank, Sebamed in our weekly roundup.
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