DS Group's pan-masala brand, Rajnigandha has assigned its creative duties to J Walter Thompson. The agency won the account following a multi-agency pitch.
The development was confirmed to Campaign India by Sambit Mohanty, NCD, J Walter Thompson India. The agency's Delhi office will handle the business.
McCann handled the account prior.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by Lowe Lintas here
2 days ago
Watch the film conceptualised by Songfest here