IVM Podcasts has announced the appointment of Sanjeev Mehta as business head. Mehta moves from Qube Cinema Technologies where he was business head. His mandate is to lead business growth while working closely with the leadership team to monetise the digital space and secure strategic partnerships.
This follows the recent development of Pratilipi and IVM Podcasts announcing that they will join forces to create a model for the podcasting industry in India. IVM Podcasts will continue to create content under the Pratilipi banner, with a diverse portfolio of podcasts across genres.
Ranjeet Pratap Singh, co-founder and CEO, Pratilipi, said, “Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals.”
Amit Doshi, head, IVM Podcasts, added, “Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team.”
Mehta said, “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time. I look forward to working with the IVM and Pratilipi teams, both sound players in the market.”
In a career spanning more than two decades, he has also worked with Red FM, Radio Mirchi, Mid Day and Citibank.
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