Campaign India Team
Sep 25, 2019

iTV, AM Television launch NE News

The channel will be free-to-air

iTV, AM Television launch NE News
iTV Network and AM Television have announced the launch of NE News. NE News will cater to news around north-east India. 
 
NE News is a free-to-air news channel available across cable, DTH and digital.  The programming will focus regional news in Assamese, Bengali, Bodo, Nepali, Hindi and English language. It will also have programming around socio-legal shows, news insights, talk shows, cultural shows, food, fashion, lifestyle, tourism, music, sports, health and education.
 
Kartikeya Sharma, founder and promoter, iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”
 
Sanjive Narain, chairman and managing director, AM Television, said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in north-east region, a vibrant and very important market, and extend it to other parts of India over time.”
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Famous Innovations, Tribes, VML win Grand Prix on ...

401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.

5 hours ago

‘Advertising needs courage to cut through the ...

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

1 day ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

1 day ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.