iTV Network and AM Television have announced the launch of NE News. NE News will cater to news around north-east India.
NE News is a free-to-air news channel available across cable, DTH and digital. The programming will focus regional news in Assamese, Bengali, Bodo, Nepali, Hindi and English language. It will also have programming around socio-legal shows, news insights, talk shows, cultural shows, food, fashion, lifestyle, tourism, music, sports, health and education.
Kartikeya Sharma, founder and promoter, iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”
Sanjive Narain, chairman and managing director, AM Television, said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in north-east region, a vibrant and very important market, and extend it to other parts of India over time.”
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