Advertising Media Marketing Digital
Raahil Chopra
May 04, 2016

'It’s not just a campaign, it’s the essence of the brand': Abraham Thomas

The CEO of Radio City explains the channel’s new Rag Rag Mein tagline and why the channel is going more local

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Abraham Thomas resigns from Radio City; Ashit Kukian to take over as CEO
Media
Aug 24, 2018
Campaign India Team

Abraham Thomas resigns from Radio City; Ashit ...

'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas
Media
Dec 27, 2017
Campaign India Team

'Cost controls and non-traditional revenue streams ...

Year-ender 2022: Don't want to see brands focusing only on performance marketing for short-term conversions - Abraham Thomas
Media
Dec 26, 2022
Campaign India Team

Year-ender 2022: Don't want to see brands focusing ...

What's next for the Jagran-Radio City combine?
Advertising
Jul 06, 2015
Campaign India Team

What's next for the Jagran-Radio City combine?

Just Published

Why LLMs should be “decolonised”
Advertising
6 hours ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
8 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
8 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
9 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.