Campaign India Team
Jul 05, 2019

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations

The soft drink giant has appointed the 87-year old as brand ambassador

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations
Pepsi has appointed 87-year old Indian cricket fan Charulata Patel as brand ambassador. 

Celebrating the swag of the Indian cricket fan #HarGhoontMeinSwag

A post shared by Pepsi India (@pepsiindia) on

Patel was spotted by camera crew blowing a vuvuzela during the India-Bangladesh game earlier this week. Post the game Virat Kohli (who has been a brand ambassador for Pepsi) and Rohit Sharma were seen meeting the lady and seeking her blessings. 
Pepsi, has been looking to target the youth of the country through their 'youngistaan' campaign, has appointed the viral internet star as brand ambassador and 'swag star' to add to its current 'har ghoonth main swag'  campaign.
Earlier this year, Coca-Cola had announced a global partnership with the ICC. This was the company's first association with the ICC since 1996. From 1999 to 2015, Pepsi were official partners of the tournament. 
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