Pepsi has appointed 87-year old Indian cricket fan Charulata Patel as brand ambassador.
Patel was spotted by camera crew blowing a vuvuzela during the India-Bangladesh game earlier this week. Post the game Virat Kohli (who has been a brand ambassador for Pepsi) and Rohit Sharma were seen meeting the lady and seeking her blessings.
Pepsi, has been looking to target the youth of the country through their 'youngistaan' campaign, has appointed the viral internet star as brand ambassador and 'swag star' to add to its current 'har ghoonth main swag' campaign.
Earlier this year, Coca-Cola had announced a global partnership with the ICC. This was the company's first association with the ICC since 1996. From 1999 to 2015, Pepsi were official partners of the tournament.