Isobar wins Kent RO Systems' digital duties

Kent RO Systems has roped in Isobar India to handle its digital duties. The agency was appointed following a multi-agency pitch. Isobar's Delhi office will handle the account.

Shamsuddin Jasani, managing director, Isobar India, said, “We’re privileged to work with Kent RO Systems. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”

Varun Gupta, director, Kent RO Systems, said, “In today’s digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer’s profile. This means delivering relevant content to the right audience. Isobar’s diversified experience and expertise in the digital segment will help us achieve that in an optimal manner."

Gopa Kumar, associate vice president, Isobar India, added, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”