Campaign India Team
May 06, 2015

Isobar wins JK Tyres’ digital mandate

Account won following multi-agency pitch

Isobar wins JK Tyres’ digital mandate
JK Tyres has appointed Isobar, a part of Dentsu Aegis Network, as its digital agency. The agency won the account following a multi-agency pitch.
 
Amitabh Prasad, GM - marketing JK Tyre & Industries, said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”
 
Shamsuddin Jasani, MD, Isobar India, said, “We are privileged to work with JK Tyres. It enhances our credentials as the leading full service digital marketing agency in India.”
 
Gopa Kumar, VP, Isobar India, said, “It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”
Source:
Campaign India

Related Articles

Just Published

23 minutes ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

17 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

18 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

1 day ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.