JK Tyres has appointed Isobar, a part of Dentsu Aegis Network, as its digital agency. The agency won the account following a multi-agency pitch.
Amitabh Prasad, GM - marketing JK Tyre & Industries, said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”
Shamsuddin Jasani, MD, Isobar India, said, “We are privileged to work with JK Tyres. It enhances our credentials as the leading full service digital marketing agency in India.”
Gopa Kumar, VP, Isobar India, said, “It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”