Isobar India has bagged the digital media duties of V-Guard. The agency's Delhi office will handle the business it won in a multi-agency pitch.
Isobar will leverage AMNET's (Dentsu Aegis Network's programmatic media buying division) skill sets to manage the business.
Nandagopal Nair, VP - corporate communications, V-Guard, said, “V-Guard is coming off a massive brand transformation exercise, which symbolizes the brand’s endeavor to be recognized as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”
Gopa Kumar, EVP, Isobar India, said, “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”