Campaign India Team
Jul 19, 2018

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Isobar India to handle V-Guard's digital mandate
Isobar India has bagged the digital media duties of V-Guard. The agency's Delhi office will handle the business it won in a multi-agency pitch. 
 
Isobar will leverage AMNET's (Dentsu Aegis Network's programmatic media buying division) skill sets to manage the business. 
 
Nandagopal Nair, VP - corporate communications, V-Guard, said, “V-Guard is coming off a massive brand transformation exercise, which symbolizes the brand’s endeavor to be recognized as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.” 
 
Gopa Kumar, EVP, Isobar India, said, “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
Premium
2 hours ago

Nissin pulls Naomi Osaka campaign after ‘whitening’ ...

Company denies deliberate action, and vows to be more attuned to diversity issues.

Premium
Adfest 2019: Prasoon Joshi among jury presidents
Premium
2 hours ago

Adfest 2019: Prasoon Joshi among jury presidents

Joshi will head the audio and film juries

Premium
Blog: Janxiety? How brands can profit from it
Premium
16 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

Premium
Raj Halve passes away
Premium
20 hours ago

Raj Halve passes away

The former advertising and marketing professional passed away on 22 January