Isobar India has bagged the digital mandate for Marks & Spencer following a multi-agency pitch. The agency's Delhi office will handle the fashion retailer's mandate.
James Munson, MD, Marks & Spencer, said, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”
Gopa Kumar, EVP, Isobar India, said, “We're excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”
Marks & Spencer has 67 stores across 30 cities in India. In 2008, it signed a JV with Reliance India making it Marks & Spencer Reliance India.