Advertising
Robert Sawatzky
Sep 09, 2021

Is regional agency leadership still necessary?

Sounding Board: More agency networks are replacing Apac CEOs with international-level oversight. What's driving the move? And how important is it, really, for clients and networks to have regional leadership?

Bottom left: Havas incoming international growth markets chief Alberto Canteli and former Asian regional chief Vishnu Mohan; Top left: McCann partner MCN CEO Ghassan Harfouche assuming APAC oversight, outgoing APAC chief Alex Lubar, and reassigned APAC CFO Ji Watson; Top right: Wunderman Thompson EMEA chief Ewen Sturgeon; Bottom right: Wunderman Thompson outgoing APAC chief Annette Male

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Nike flips the script: From action to intention

4 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

OrangeGlobal expands leadership team
Media
Jan 24, 2025
Campaign India Team

OrangeGlobal expands leadership team

Why your best talent is leaving before their first work anniversary?
Marketing
Jun 18, 2025
Shayan Hazir

Why your best talent is leaving before their first ...

Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Advertising
Apr 29, 2025
Staff Reporters

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
Opinion
Dec 12, 2024
Prabhakar Mundkur

Unpacking Omnicom-IPG merger: Bigger, bolder, and ...

Just Published

WhatsApp deepens business play with ads, payments, services
Advertising
2 hours ago
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

Why does everyone love to hate WPP?
Opinion
3 hours ago
Donald Pirie

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
8 hours ago
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

World Gold Council reframes jewellery for everyday identity
Advertising
8 hours ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.