Media Research Users Council (MRUC), in association with Hansa Research, has released the first quarter results of Indian Readership Survey.
Top 10 Language Dailies
(AIR numbers; All figures in ‘000)
Where regional language dailies saw a drop, the top 10 Hindi dailies saw a cumulative rise of 3.95 lakh readers over the previous quarter, led by Prabhat Khabar which added 2.5 lakh readers, Patrika which added 1.59 lakh and Hindustan, which saw its readership rise by 1.12 lakh. The biggest drop was in Amar Ujala’s readership numbers (by 1.49 lakh).
(AIR numbers; All figures in ‘000)
The top 10 English dailies witnessed a cumulative rise of 1.23 lakh readers, with big gainers being The New Indian Express (up by 41,000), The Tribune (by 39,000) and The Times of India (by 36,000). All dailies in the top 10 except Mumbai Mirror (drop of 26,000), Deccan Chronicle (by 7,000) and The Hindu (by 7,000) registered a rise in their readership numbers over the previous quarter.
(AIR numbers; All figures in ‘000)
The top 10 Hindi Magazines witnessed a cumulative drop of 3.94 lakh readers in Q1 2012 over Q4 2011. Meri Saheli was the biggest gainer registering an increase of 46,000 readers. Cricket Samrat and Grehlakshmi were the other magazines in the top 10 to register a growth in readership. The biggest drop was for SarasSalil, which saw a loss of 1.67 lakh readers.
Top 10 Hindi Magazines
(AIR numbers; All figures in ‘000)
