Campaign India Team
Jun 19, 2012

IRS Q1 2012: Top 10 (regional) language dailies lose 5.22 lakh readers, Gujarat Samachar bucks trend

Rank of top 10 dailies largely unchanged; Top 10 Hindi dailies add 3.95 lakh readers, English dailies 1.23 lakh

IRS Q1 2012: Top 10 (regional) language dailies lose 5.22 lakh readers, Gujarat Samachar bucks trend

Media Research Users Council (MRUC), in association with Hansa Research, has released the first quarter results of Indian Readership Survey.

The top 10 (regional) language dailies have witnessed a cumulative drop of 5.22 lakh readers in Q1 2012 over Q4 2011. Except for Gujarat Samachar, which registered a rise of 55,000 readers, all the others in the top 10 saw a drop in readership. The biggest drop was in Dinakaran’s readership (by 1.19 lakh). This led to the only change in the top 10 language dailies tally, with Dinakaran and Gujarat Samachar trading places.

Top 10 Language Dailies

(AIR numbers; All figures in ‘000)

Where regional language dailies saw a drop, the top 10 Hindi dailies saw a cumulative rise of 3.95 lakh readers over the previous quarter, led by Prabhat Khabar which added 2.5 lakh readers, Patrika which added 1.59 lakh and  Hindustan, which saw its readership rise by 1.12 lakh. The biggest drop was in Amar Ujala’s readership numbers (by 1.49 lakh).

Top 10 Hindi Dailies

(AIR numbers; All figures in ‘000)

The top 10 English dailies witnessed a cumulative rise of 1.23 lakh readers, with big gainers being The New Indian Express (up by 41,000), The Tribune (by 39,000) and The Times of India (by 36,000). All dailies in the top 10 except Mumbai Mirror (drop of 26,000), Deccan Chronicle (by 7,000) and The Hindu (by 7,000) registered a rise in their readership numbers over the previous quarter.

Top 10 English Dailies

(AIR numbers; All figures in ‘000)

Source:
Campaign India

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