IRS: Autocar in cruise control

Autocar India, the auto enthusiast’s title published by Haymarket (publishers of Campaign India), continued its dominance of the market according to the Indian Readership Survey 2008 (Round 1).According to the survey, the average issue readership for Autocar is 217,000, while second placed Auto India is at 151,000 and Infomedia’s Overdrive (now part of Network 18) lags behind at 143,000. 

by Campaign India Team