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MRUC has released the top line findings from round two of IRS 2008. Among English dailies, The Times of India leads with a readership of 133.4 lakhs while The Hindustan Times trails with a readership of 63.5 lakhs. The Hindu is third at 52.8 lakhs while The Telegraph and Deccan Chronicle follow at 29 lakhs and 28 lakhs respectively.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.