Ipsos India has elevated Neha Munshi as country lead, Ipsos Digital. Munshi has spent close to seven years with the research agency, where she was most recently senior research manager.
Her mandate is to take Ipsos' offerings to current and prospective accounts for their consumer surveys and provide a glitch free experience to clients in exécution of projects. Munshi has been given a six-member team for the same.
She will be guided by Anthony Dsouza, country service line leader, innovation, Ipsos India.
Dsouza said, "Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalise on opportunities across diverse sectors."
Amit Adarkar, CEO, Ipsos India said, "Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialised custom work we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not be stopped by office hours and take the online route via DIY, pay online and get the results in real time."
He added, "In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of security, simplicity, speed and substance. The growing digital opportunity is something we are cognizant of and believe it will only grow by leaps and bounds."
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