Campaign India Team
Apr 20, 2009

IPL delivers 5.5 TVRs/match on day one

IPL season 2 got off to a sluggish start, with TAM figures (CS 4+, 6 metros) showing the first match (Chennai Super Kings vs Mumbai Indians) delivering a weighted average 5.55 TVRs across the two innings.The second match of day 1, between Royal Challengers and Rajasthan Royals, delivered a weighted average of 5.48 TVRs across the two innings.The first day of IPL season 1 delivered 8.21 TVRs (CS 4+, 6 metros).

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