Campaign India Team
Apr 20, 2009

IPL delivers 5.5 TVRs/match on day one

IPL season 2 got off to a sluggish start, with TAM figures (CS 4+, 6 metros) showing the first match (Chennai Super Kings vs Mumbai Indians) delivering a weighted average 5.55 TVRs across the two innings.The second match of day 1, between Royal Challengers and Rajasthan Royals, delivered a weighted average of 5.48 TVRs across the two innings.The first day of IPL season 1 delivered 8.21 TVRs (CS 4+, 6 metros).

IPL delivers 5.5 TVRs/match on day one

IPL season 2 got off to a sluggish start, with TAM figures (CS 4+, 6 metros) showing the first match (Chennai Super Kings vs Mumbai Indians) delivering a weighted average 5.55 TVRs across the two innings.

The second match of day 1, between Royal Challengers and Rajasthan Royals, delivered a weighted average of 5.48 TVRs across the two innings.

The first day of IPL season 1 delivered 8.21 TVRs (CS 4+, 6 metros).

Cities whose teams featured in the first match delivered the highest TVRs for the day. Mumbai delivered 6.62 TVRs while Chennai delivered 6.18 TVRs. In the second match, Bangalore delivered 5.52 TVRs.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

3 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

3 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

5 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.