IOAA and Campaign India's breakfast session on OOH Advertising

The breakfast session on OOH presented by IOAA, supported by Campaign India is to be held in Campaign India office's Pipal Conference Room from 9:30 am to 12:30 pm.

The discussion shall be initiated by Indrajit Sen, executive director, IOAA, followed by a round-table discussion with clients and marketers on their expectations from OOH media.

The clients participating in the discussion are:

Anuradha Aggarwal, Vodafone

Bhavna Darira, Aditya Birla Group

Jasneet Bachal, Kotak Mahindra Bank

Manoj Verma, Crompton Greaves

Nagesh Pal, Hindustan Unilever

Parthesh Dave, Parle-Agro

Rajesh Iyer, Colors

Vijay Koshy, Future Group

The discussion will revolve around these key points:

- Spends & trends for 2012

- Deliverables

- Issues

- Credibility

- Premium sites versus ordinary sites

- ‘ROI’ concepts for OOH

- Metrics – Indicators – A sense of Value

- Rates – commissions – transparency

- Standard Operating Processes

Pawan Bansal and Noomi Mehta will be a part of the deliberations

The vote of thanks and future course of action will be delivered by Ramu Ramanathan, group editor, Haymarket Media.