Internet question: Should brands ride on sensitive events like 26/11?

About a week back, Café Leopold’s in Mumbai was in the news for selling specially designed mugs as souvenirs, a year after 26/11, the day when terrorists broke fire at the popular eatery, followed by a day-long siege of the Taj Mahal Hotel. The gesture of specially designed mugs offended many, attracted the ire of Shiv Sena activists, while the rest were n

by Campaign India Team