Interbrand India has announced the appointment of Ashoo Advani as associate director, brand strategy. He will be based in Mumbai and 'will work closely' with Ashish Mishra, managing director, Interbrand India.
Advani said, "Since my B-school days, brand valuation has been an area of interest. It is the ultimate metric for any brand and there is no organisation in the world that comes close to Interbrand in brand valuation expertise. I am excited about learning and using the global best practices of managing brands."
Mishra added, "The war for talent is accelerating and globally Interbrand's people's skills are considered benchmark. We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident with Ashoo on board with us, can help make this happen."
Apart from Chlorophyll, Advani has also worked with Ogilvy & Mather and Lowe Lintas.