Interbrand India brings in Ashoo Advani as associate director, brand strategy

Mishra added, "The war for talent is accelerating and globally Interbrand's people's skills are considered benchmark. We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident with Ashoo on board with us, can help make this happen."

 

Apart from Chlorophyll, Advani has also worked with Ogilvy & Mather and Lowe Lintas.