Interactive Avenues - A Reprise Network Company, has bagged the digital mandate of Ralson India, a producer and exporter of bicycle tyres and tub.
The account was won following a multi-agency pitch. The agency's mandate includes driving brand awareness and building brand loyalists for Ralco. The agency’s Mumbai team will be servicing the account.
Yogeshwar Sharma, VP – marketing, Ralson India, said, "Our vision is to take the brand story forward, in a manner that creates conversations and brings about a shift in perspective of perennial challenges that we face as a society. We partnered with IA because they can deliver this for us, impactfully. IA's programmatic offering and KPI-driven strategy distinguished them from others."
Shantanu Mulay, business head – creative, Interactive Avenues - A Reprise Network Company, said, “We stand out for the pathbreaking and disruptive work that we do for our clients. Being a purpose-driven brand at its core, Ralco Tyres defines how from a creative standpoint, we can use the power of our brands for the larger good. We are excited and proud to add them to our prestigious roster of clients."