Interactive Avenues has bagged Daawat's digital mandate post a multi-agency pitch.
The agency's Gurugram office will handle the mandate of the basmati rice brand.
K Ganapathy Subramaniam, head - marketing, LT Foods, said, “We are thrilled to announce that we have selected Interactive Avenues to drive the digital marketing endeavours for one of India’s most loved rice and food brand – Daawat. In this ever-evolving digital era, Daawat has consistently embraced innovative mediums to cultivate enduring connections with consumers. We are hopeful that Interactive Avenues’ unparalleled expertise and cutting-edge proprietary tools will help us unlock exceptional business value and bring the essence of brand Daawat and its offerings to a wider digital audience.”
Abbhishek Chadha, executive vice president – North and East, Interactive Avenues, said, "Daawat is a well-established household name known for its finest quality rice, and we are thrilled to be working with them. We look forward to leveraging our cross-discipline expertise to help the brand unlock new digital opportunities and accelerate growth.”
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