Campaign India Team
Aug 22, 2023

Daawat assigns digital mandate to Interactive Avenues

Account won post a multi-agency pitch

Daawat assigns digital mandate to Interactive Avenues
Interactive Avenues has bagged Daawat's digital mandate post a multi-agency pitch.
 
The agency's Gurugram office will handle the mandate of the basmati rice brand. 
 
K Ganapathy Subramaniam, head - marketing, LT Foods, said, “We are thrilled to announce that we have selected Interactive Avenues to drive the digital marketing endeavours for one of India’s most loved rice and food brand – Daawat. In this ever-evolving digital era, Daawat has consistently embraced innovative mediums to cultivate enduring connections with consumers. We are hopeful that Interactive Avenues’ unparalleled expertise and cutting-edge proprietary tools will help us unlock exceptional business value and bring the essence of brand Daawat and its offerings to a wider digital audience.”
 
Abbhishek Chadha, executive vice president – North and East, Interactive Avenues, said, "Daawat is a well-established household name known for its finest quality rice, and we are thrilled to be working with them. We look forward to leveraging our cross-discipline expertise to help the brand unlock new digital opportunities and accelerate growth.”
Source:
Campaign India

Related Articles

Just Published

17 minutes ago

Omnicom and IPG 'huddling together as cold winds ...

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.

18 hours ago

Mahindra Thar Roxx, Bajaj Freedom 125 bag top ...

15 cars and 13 bikes were nominated for the Autocar 'Car of the Year' and 'Bike of the Year Awards'.

23 hours ago

Omnicom and IPG chiefs on merger: Moving beyond ...

John Wren and Philippe Krakowsky speak to Campaign.

23 hours ago

Smytten’s #TryItAll campaign fuels Gen Z desire for ...

INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.