Interactive Avenues- A Reprise Network Company has won the creative and digital mandate for PlayerzPot, a fantasy sports platform.
The mandate includes brand and communication development across social media and digital media channels and other key touchpoints. The account was won following a multi-agency pitch.
Sunil Yadav, marketing director, PlayerzPot, said, “We’re excited to be setting out on this journey, and starting 2021 with Interactive Avenues as our creative and digital partners. As an organisation, PlayerzPot is on a mission to radically change the world of fantasy sports and online skill gaming as a whole through disruptive innovation. Interactive Avenues is going to play a crucial role in helping us realize this goal with their creative and digital expertise.”
Shantanu Mulay, business head - creative, Interactive Avenues - A Reprise Network Company, said, “We are delighted to add Playerzpot, one of the most exciting fantasy gaming apps, to our marquee client portfolio. The brand wanted to onboard an agency, which would bring together creativity, analytics and marketing insights without losing the business goal. Interactive Avenues' rich and diverse experience and understanding of the category and its business challenges, leveraged our partnership with Playerzpot. We will be using the most cutting-edge, specialised tools and media solutions, to build the brand in the mind of its TG in the dynamic, ever-growing and competitive gaming space.”