Intent to hire across advertising, market research (MR), and public relations (PR) saw a 9% growth in India in December 2022 according to a report by foundit. These categories were only matched by the telecom sector in the country.
The hiring demand was driven by digital marketing, big data and automation. The category saw an increase in demand for social media managers, with a 17% share of the total job roles in the sector. Research analysts (15%) were second and digital marketing experts were third (9%). SEO professionals too witnessed notable demand holding a share of 7%.
Sekhar Garisa, CEO - foundit (previously Monster APAC and ME), a Quess company, said, “It has been a roller coaster year for the Indian economy amidst increasing global headwinds. The government’s efforts to arrest inflation held the economy in good stead amidst geopolitical tensions, rising inflation and disturbances in the global supply chain. This month's data emphasises that while companies are becoming slightly cautious with economic uncertainty, we expect hiring in sectors such as telecom and banking and finance to do well. We are also optimistic that the Union Budget 2023 will enable substantial job creation in most sectors.”