Innocean WW India has bagged Sony India's creative mandate post a multi-agency pitch. The agency will handle all of the consumer electronics portfolio.
Yoichiro Hotta, head, brand activation, Sony India, said, “We set out to seek an agency that is willing to partner us and invest in understanding the rapidly changing consumer landscape and the ever dynamic consumer touch-points. Their inputs will be important in shaping our brand’s communication across product categories making it more impactful and engaging.”
Divya Rao, head, marketing communication, Sony India, added, “We saw a capable and committed team in Innocean willing to work with us in a collaborative spirit.”
Vivek Srivastava JMD, Innocean Worldwide India, said, “We at Innocean are grateful to the management and marketing team at Sony India for trusting us with their brand communication mandate. Our stated intent of working with marquee brands is built around building a proactive culture and a committed infrastructure that can cater to their needs promptly with the right strategic rigour and depth in ideation. We will strive to further the aura of Sony in all the relevant product categories with our ideas.”
Arjun Modayil, executive director, Innocean, added, “We are all set and ready to roll on an immediate basis with any briefs that come our way from Sony India. Every marketing opportunity and aperture will be capitalised upon as we progress.”