Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 07, 2015
‘Innerwear market has evolved with media reach’
While the company was set up in 1979, the brand name Rupa came into existence only in 1995. Anirban Chowdhury, senior manager – marketing and media, Rupa and Co., speaks about the company’s expanding portfolio and premiumisation in the category
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
1 hour ago
Prime Video ad-supported viewership grows by 58% to ...
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
Advertising
3 hours ago
Truecaller rolls out ad measurement suite to ...
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Advertising
3 hours ago
Rebates back in spotlight: Ex-WPP CEO sues, alleges ...
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
3 hours ago
73% marketers say the ‘middle class’ no longer exists
Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.
