Advertising Media Marketing Digital
Raahil Chopra
Oct 07, 2015

‘Innerwear market has evolved with media reach’

While the company was set up in 1979, the brand name Rupa came into existence only in 1995. Anirban Chowdhury, senior manager – marketing and media, Rupa and Co., speaks about the company’s expanding portfolio and premiumisation in the category

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