Meesho has rolled out a campaign conceptualised by Moonshot which features Ranveer Singh and Rashmika Mandanna.
The four-film campaign consists of two films in which each of the actors feature. Set to the track Eena Meena Deeka, the films dramatise how Singh and Mandanna indulge in clothes, bags and jewellery because of the affordable prices Meesho offers.
Nilesh Gupta, General Manager, Growth at Meesho, said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
Meesho has also associated with Swiggy Instamart by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. The idea symbolises the freshness of the trends.
Creative agency: Moonshot
Writers: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Talent partners: Collective Artists Network
Production house: Nirvana Films, ZigZag Films
Director: Kishore Iyer, Abhijit Sudhakar.
Media Partner: Mindshare
Social Media Partner: WLDD